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@@ -9,6 +9,12 @@ heading: Transforming Publishing
 chapeau: "We design and build systems that are truly transformational."
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+Coko’s motto is “We Build, You Publish” - we exist to benefit the publishing community by building modern, open-source tools that enable the publishing of critical knowledge better, faster, cheaper.
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+Our economic model is simple. Organisations pay us to build and extend open-source software for them, and we use the surplus to build open-source software for the community. It is a kind of Robin Hood production model if you will.
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+But we are not just about tools. We also care about the people that build and use these tools— the Coko Community —which is why we also lead initiatives like the Open Publishing Awards and the Open Publishing Fest. 
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 ### We believe in collaboration and community
 
 Collaboration and community is at the heart of everything that we do. It defines who we are, how we work, and the things we believe in. Like openness, transparency, and treating people with respect.