From 4a20e6aca6cd9a96d79d8e7266a545edacd4dc70 Mon Sep 17 00:00:00 2001
From: Adam Hyde <adam@coko.foundation>
Date: Wed, 29 May 2024 00:13:08 +0000
Subject: [PATCH] Update about.md

---
 src/pages/about.md | 37 +++++++++++++++++++++----------------
 1 file changed, 21 insertions(+), 16 deletions(-)

diff --git a/src/pages/about.md b/src/pages/about.md
index 47cd8d7..1fe6cc1 100644
--- a/src/pages/about.md
+++ b/src/pages/about.md
@@ -8,35 +8,40 @@ order: 1
 heading: Transforming Publishing
 chapeau: "We design and build systems that are truly transformational."
 ---
+At the heart of our mission is the transformation of the publishing landscape. We design and build systems that are truly transformational, benefiting the publishing community with modern, open-source tools that enable the dissemination of critical knowledge better, faster, and cheaper.
 
-We exist to benefit the publishing community by building modern, open-source tools that enable the publishing of critical knowledge better, faster, cheaper.
+### Our Mission and Economic Model
 
-Our economic model is simple. Organisations pay us to build and extend open-source software for them, and we use the surplus to build open-source software for the community. It is a kind of Robin Hood production model if you will.
+Our economic model is straightforward. Organizations hire us to build and extend open-source software, and we reinvest the surplus to create open-source software for the broader community. It's a bit like a modern Robin Hood approach to software development, channeling resources to serve the greater good.
 
-But we are not just about tools. We also care about the people that build and use these tools— the Coko Community —which is why we also lead initiatives like the Open Publishing Awards and the Open Publishing Fest.
+### Beyond Tools: The Coko Community
 
-### We believe in collaboration and community
+We are not just about building tools; we care deeply about the people who create and use these tools. This commitment is embodied in the Coko Community. We lead initiatives such as the Open Publishing Awards and the Open Publishing Fest, fostering a spirit of collaboration and innovation.
 
-Collaboration and community is at the heart of everything that we do. It defines who we are, how we work, and the things we believe in. Like openness, transparency, and treating people with respect.
+## Our Core Beliefs
 
-### We believe better workflows will transform publishing
+### Collaboration and Community
 
-This single-minded focus drives everything that we do.
+Collaboration and community are at the core of everything we do. These principles define who we are, how we work, and what we believe in—openness, transparency, and respect for all.
 
-### We believe open source is the future of publishing tools
+### Transformative Workflows
 
-We believe open source is the future of publishing tools. Sharing source code and sharing what we learn is the only way forward.
+We believe that better workflows will revolutionize publishing. This single-minded focus drives all our efforts.
 
-### We live in the real world
+### Open Source as the Future
 
-We build products that solve actual problems and make life easier for the people doing the actual work.
+We are convinced that open source is the future of publishing tools. Sharing source code and our learnings is the only way forward.
 
-### We challenge the status quo
+### Real-World Solutions
 
-We will ask difficult questions and challenge your assumptions.
+Our products are designed to solve real problems and simplify the lives of those doing the actual work.
 
-### We are not-for-profit
+### Challenging the Status Quo
 
-Coko is a fiscally sponsored charitable not-for-profit project. All surplus goes back into the development of what we call “Community Products” (see [Community](https://coko.foundation/community)\). These products are developed with the community, for the community, and are freely available (open source) for use and re-use.
+We don't shy away from asking tough questions and challenging existing assumptions. This critical approach helps drive meaningful change.
 
-Coko will only work with organisations to develop products that are 100% open source.
+### Not-for-Profit Commitment
+
+Coko operates as a fiscally sponsored charitable not-for-profit project. All surplus funds are reinvested into developing what we call “Community Products.” These products are developed with the community, for the community, and are freely available as open-source solutions.
+
+Coko is dedicated to working exclusively with organizations committed to developing 100% open-source products. Our goal is to build a collaborative, open, and innovative future for publishing.
-- 
GitLab