They know the industry and can speak your language. This saves time and money and ensures that they have an intimate understanding of the problems you seek to address.
### Collaboration is at the core
They are really good at co-creation. They understand that in order to design new workflows you need to understand the organisation’s legacy, culture, and ambitions.
### They put the user at the centre
They understand that it’s only a great product/service if it gets used.
### They have laser-like focus
They are good at zooming in on the heart of the matter, which means they bring clarity and focus to a project.
### They know a lot about development
They consult with developers during the design process and understand the consequences of the solutions that they design. This means the architecture they recommend is both achievable and practical.