Update about.md

src/about.md

@@ -15,14 +15,17 @@ Coko is a not-for-profit foundation. The money we make from client projects fund
 
 Here are the principles that guide us:
 
-## We live in the real world
-If it doesn’t have enduring value for real people, we’re not interested. 
+##We believe better workflows will transform publishing
+This single-minded focus drives everything that we do.
 
-## We have no time for pretence
-We will ask the necessary difficult questions to get to the point.
+##We believe open source is the future of publishing tools
+Sharing source code and sharing what we learn is the only way forward.
 
-## We believe better workflows will transform publishing
-We build products for the people on the floor doing the hard grind. 
+##We live in the real world
+We build products that solve actual problems and make life easier for the people doing the actual work.
+
+##We challenge the status quo
+We will ask difficult questions and challenge your assumptions.
 
 ## We also build community
 **Open Publishing Awards**: Celebrating the value of open in publishing